WHY EPISTEME?

Rigor

We avoid the classic design thinking trap of superficial understanding of human behavior.

We leverage scientific research and academic expertise to understand human behavior.

We build project teams with project-specific, deep domain expertise (PhD level).

We customize our research design to each client engagement in contrast to the one-size-fits-all approach of traditional consulting firms.

We remain open-minded and agile methodologically throughout the engagement.

We avoid status quo thinking by ensuring project teams have diverse perspectives, disciplinary backgrounds and embodied experiences.

We avoid the classic market research trap of producing interesting insights that are not relevant for strategic decision-making.

We tailor recommendations to each client’s capabilities and infrastructure.

We stage recommendations to align with each client’s strategic roadmap and priorities and help develop buy in across siloed functions.